Target Audience

Our target audience are people who enjoy horror movies in general but also are interested in other film genres. People who are interested in our type of film trailer will be students varying from 16 to 25 and are in the working class sector. Our trailer is aimed at both females and males and this will be shown clearly in our trailer which will include both genders. This will be shown in our trailer through the characters clothing, the background music and the general mise en scene. To make our trailer stand out from other horror films we are using various locations with different angled shots and lighting which can also be edited on the editing software. In horror trailer and films the characters tend to wear dark clothing to emphasise the scary Ora, we will be incorporating this in our film trailer so the audience can recognise the genre along with the dramatic background music. Our group will eventually take out a questionnaire to our target audience to see what they think of our video and possible what they would like to see in a music video and if they think there could be any improvements, will we take these suggestions and apply them to our video to appeal even more to are target audience.