Thursday, 16 September 2010

Analysis of Arcade Fire music video

Arcade fire have conveyed a normal music video "we used to wait" using the the Internet/web 2.0. It is a standard video shown on www.thewildernessdowntown.com using google maps, you are asked to type in your address as a child and he video begins to play. This is where numerous windows begin to open with different locations, some which include the location of your address you have entered. You also have the opportunity to write yourself a postcard that you can eventually send yourself. The point of the video is to give viewers a chance to revisit their childhood memories and i think the video conveys this really well. Whatever address is entered there is one particular scene always shown, which is a man in hooded black clothing running along a street. After this shot numerous camera angles are used such as a bird's eye view of the address originally entered. This type of video is unique and very interesting which makes it stand out from any othe music video and this is what our group will have to apply to our trailer to make it different from the rest.

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