This music trailer appears to be one long unbroken shot (like the famous scene from good fellows), However they use several effects to edit the video. A sequence of connective trials leading up to them getting splattered with paint. Similar to their oringinal video "here we go again" which consists of the same one set location making it incredibly cheap to make, the band also appears in their video which is a very common trait. Although it is cheap to create this video because if the one set location, their videos are highly effective, oringinal therefore making it unique and very memorable.
OK GO also all feaure in their music video white knuckle which they filmed in one take. The video feature "friends" which are highly trained dogs and are extremly well encorperarted into the music video. All of OK GO's music videos have wild ideas making them completly different from any other artist. Their most famous video that started this trend was "here it goes again" where the main focus is on them using tredmills and creating an amazing effect with them.
"White Knuckles"
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