Re-shoot/Re-Edit

Our group took our photos for our pro mo work after we had filmed on the filming days, (see timetable) once we began editing our pro mo work, we found that the photos we had taken worked really well with the look we were aiming for, for our target audience. This ment that we didnt have to re shoot our photos or re edit our final pieces, by taking a range of photos at different angles and locations ment that we had enough variety to chose from and therefore allowed us not to re-shoot any photos.

Final Designs

Film Magazine
























Some changes have been made to our magazine cover due to audience feedback and this will be discussed above.

Final Film Poster

For our film poster we have featured all of the cast that appear in our trailer, also this particular shot was filmed for use in the trailer so the audience can make a link with it. The long shot image features a spotlight on the two main characters who walk in the middle of the cast, this makes it apparent who the film focuses on. The dark edging of the poster makes the image the the main focus, the image lighting was changed using the brightness and contrast tool in photo shop to give it a look of a horror movie poster. Again the location used here in a woods features in the film also suggesting to the audience that this is where the main location of the trailer is set. The characters appear to be walking into the unknown and do not know what will happen at this location giving the audience a feel for what is to come. The font style of the film name is of the same style featured in our trailer allowing the audience to make a connection between them both. The release date is displayed at the bottom of the poster as is a quote from a magazine, website address and a star rating. These are all conventions of current film posters, we also added that the film can be viewed in Imax 3d as this is very much the present and future of filming making it very popular viewing. Using white text similar to our magazine cover, stands out of the deep black background, this is so it is very clear to read and understand. The last feature that we added was our film companies name, which also features in our trailer. Again this is a popular convention used in film posters.

Pro Mo editing process

Editing process for our promotional package:

Stage one





















For the first stage of our pro mo work for a music magazine we uploaded the picture into adobe photo shop and began darkening down the left hand side of the image. This was so the male protagonist was slightly hidden and was hard to make out his facial feature leaving the reader in suspense. We brightened up the female protagonist (the victim) to make her seem innocent and make her seem vulnerable intriguing the audience. We had decided on the name of the magazine which was 'The Cut' this was because we felt it would attract our target audience in the sense it was a strong, sharp name with a double meaning. It relates to film as our films are cut when making and editing them also it could be referring to the storyline of the new film release enticing the audience to view it to see what the outcome is. The dark clothing and posture of the characters also amplifies vunerable and scary atmosphere of the cover. To darken down the left hand third of the cover we used the burn tool and selected the areas we wanted to have darker. With the help of photoshop we lightened the face of the victim to highlight her worried expression.

Stage 2






















Once the image had been darkened down we could decide on our cover line positions, the left hand third of the magazine is typically where the most important cover lines are put this is due to the layout of shelving in shops. We have also added in a bar code as this is an obvious feature on anything that is to be sold in a shop, the website and information about the magazine is under the masthead again this is typical of magazines and presents a professional feel to the target audience. A pug has been used in the top right hand side, by having a different colour text and background colour it draws the readers eye to something excited such as a freebie.

The exact same editing skills were carried out for the creation of the final film poster, using a different image of the protagonists in the trailer.

initial designs

Initial designs for pro mo poster number one:



I placed the name of the film at the top of the poster to draw the readers eye to the name of the film before anything else. This will make the name of the film memorable in the audiences mind and remind them to view the film. The whole of the poster will be an image of the protagonist which will be taken when we are filming our trailer, this allows the costumes, hair and make up to be the exact same giving of the professional feel to the poster. There will be a review of the film below the characters heads in the photos, influencing the viewing audience to find out if it is as good as the review says. It again attracts the target audience as a bad review puts audiences off watching a new release of a film. Another important factor of a film poster is the release date, this will be displayed under the review of the film, the release date will tell the audience when it will be released in cinemas and lets the audience know in advance when to view it. The image will be the main focus and therefore needs to be taken at a good angle with the correct style of lighting to make it stand out and look appealing.

Initial designs for prom mo poster number two:



For my second initial design of the poster i decided to make the image the main focus of the background as this is very common with all film posters and conforms with the conventions. Rather than the credits being at the bottom of the poster i have decided to arrange them at the top of the poster, so film poster do this as they have big star names in them and this appeals to an audience as they will be known for good acting skills and thus providing good movies. The age certificate will be displayed in the top left hand corner, this shows the age of the audience allowed to view the film and indicates who the film is aimed at.

Initial designs for pro mo magazine number one:



My first initial design for my pro mo magazine, just like the film poster, will have an entire image as its background. This is due to research of other film magazines, they tend to have the most important story line as the background image which is usually from an upcoming film that their audience's are excited about. This will attract the viewing audience as they like to see new film releases and to read about them, it will help them to decide weather to view the film and will make it known to thousands of teenagers who read film magazines making it popular. We will be including typical features of a magazine such as a bar code, strap line, pug, cover lines and potential smaller images, this depends on weather it looks right when editing as we don't want to take the focus of the film we are trying to sell. By including typical features of a film magazine we are drawing in the correct audience that we want to see our film. The most important cover lines will be on the left hand third as this corresponds to the layout of shelving in a shop.

Initial designs for pro mo magazine number two:



My second design is slightly different from the first as the main cover line will be the only one on the left hand third, this does conform to the typical style of film magazines with the other cover lines being on the right hand side. There is no strap line on this design as not all magazines have them and are not essential unless the magazine wants to give a way a deal or make something else important stand out. The masthead will cover the entire width of the page, again this will vary on the title of the magazine and font size.

Analysis of exsisting media for two film magazines

Analysis of film magazine for Empire

Analysis of Existing Film Magazines No 1

Analysis of film magazine for Total Film

Analysis of Existing Film Magazine No 2

Analysis of exsisting media for three film posters

Analysis of a film poster for Paranormal Activity 2

Analysis of Existing Film Posters No 1

Analysis of a film poster for After.Life

Analysis of Existing Film Posters No 2

Analysis of a film poster for Twilight Eclipse:

Analysis of Existing Film Posters No3

Pro mo pictures

This is one of the photos we took for the magazine front cover, although we wont be using this one as the female protagonists eyes are slightly closed and the standing position of the obsessed male is awkward and not frightening to the audience. Whereas in the picture we have used, the standing position of the male character is scarier to the reader.

The picture above was taken for the use of the promotional poster, it will be darkened down in adobe photo shop to create a better atmosphere that relates to a horror trailer. All the characters appearing in the trailer are in the photograph letting the target audience know who is starring.

This is one of the photos we took for our promotional poster after we had been filming, this photo is landscape and therefore can not be used for our poster as we are creating it as a portrait size poster.

Final Movie Trailer

Above is our final horror trailer, Obsession, we have used many different shots and locations within the trailer as to not lose the audiences attention. The first shot is of the company's name which is a a priority for the company to advertise what films they make. The trailer opens with an establishing shot, we chose this as to set the location and the actions of packing up a car connote that they are going somewhere together as a group. The following shot shows the characters traveling to the main location of the trailer, my favourite shot is of the males eyes in the interior mirror as he is looking at grace who is sat directly in the middle of the car so the audience know the focus is on these two protagonists. The next shot is a pan from the car to a sign that reads 'strictly no exit' indicating that perhaps they cannot leave and that danger is upon them, interesting the audience further. A high angled shot that pans up of all the characters is shown, this not only sets the new location but indicates that it is a dangerous situation as it is getting late in a woods. A cross dissolve into the next shot shows them camping, and yet another shot of grace and Jon are shown talking together, again reinforcing the idea to the audience that they are the main characters. A shot reverse shot of Jon and Grace having a conversation suggest to the reader that Grace is rejecting him once he has admitted he likes her, the music begins to change telling the audience something is changing, an over the shoulder shot is shown next of Jon watching Grace walk away, in which we get a sense that Jon becomes the villain in the trailer. A fading shot is shown signifying that time has passed, the shot of two other female characters is shown, this shot indicates the turning point in the trailer where something has gone wrong. The dialogue has unanswered questions making the target audience want to see it to find out. A quick flash of Jon's eyes is shown which is in time with the crash in the music, this was achieved with the razor tool in premier pro to spilt the shot and add a fade to white transition. A slide with a caption on appears reveling the words 'who can you really trust?' as this is shown just after Jon's eyes it indicates that he is the antagonist and is the reason for the disappearance of them both. The music changes once again and increases in tempo, shots of grace alone in the woods are shown, a jump cut is use so we get closer to her as if someone is following her (point of view shot), it makes her seem alone and lost from the group. As grace turns her head to face the camera there is a crash in the music, this is a very effective shot as we see the shock on her face and the audience sympathise with her. A much faster paced piece of music is introduced showing the last few shots. Conforming to freytags pyramid this sequence of shots is the falling action, a much faster pace of editing is used, by doing this is shows that the film entails loads of action shots widening the audience that would view the film. The blood on Graces face, once the editing has slowed down, shows someone has been hurt which is common in a horror trailer. The film name then appears which is an obvious piece of footage to include as it is a main convention of a film trailer. The final shot of the dropping of the knife with the sound reinforces that someone has killed someone else, this will interest the audience as they want to know who killed who. All the captions throughout the trailer help the audience understand what is going on better, the production name at the start and the cast names at the end of the trailer all add to making a professional feel to the trailer which we intended to achieve and fits the typical conventions of a horror trailer.

Issues with filming

One of the main problems we had when it came to filming the trailer was getting the characters needed in the trailer to be at the same place on the same day. Many of are characters were either busy with work or school commitments on the day that we needed to film, to sove this we had to make sure what days and times everyone was free and we settled on 2 full filming days and an extra day incase we needed to re shoot any shots or add in any more scenes. Another difficulty we came across was the lighting, most horror trailers are set at night therefore the lighing is obviously dark, if we had to film at a different time to the previous filming day the lighting would be different, we solved this by editing the lighting on Adobe premier pro it helped us to make the trailer link together as it would look wrong if one shot was light and went straight to dark when there was no lead up to the different light changes. Apart from these two issues our filming went very well and we managed to avoid the bad weather at this time of year.

Re-shoot/Re-Edit

When cominng to the final stages of the completion of of horror trailer we relised we needed a dark and intense shot of the main male character to heighten the obessive stoyline. This was easy arranged by booking the camera and deciding the day the male character was free to film different angled shots of him. We also needed to re film the scene of the concerned friends, the first shot of this had diaglogue in the background meaning the main speech of that shot could not be heard. We got over this dilema by deciding to re shoot the scene, again we booked the camera and selcting the characters we needed making sure they wore the same clothes as they had previously worn on the film shooting day.

Editing Process

This is a screen shot of Adobe Premier Pro where after every filming session, we uploaded the footage filmed to this software. Once the footage had been uploaded we dragged the shots we liked into the editing/work area which is shown in the screen shot with each individual green box, we then editing each individual shot to the standard we wanted, this ment changing effects such as lighting and speed as well as cutting the shots to shorten the clip. To use this effects we had to select them from the toolbars and drop down menus on the left hand side on the screen shot above. The most frequent effect that our group used was the brightning and contrast list as it was difficult to film at the exact same time on our filming days and at this time of year it gets darker earlier as the weeks go on, changing the lighting in each individual shot. By using this tool it allowed the trailer to look more fluent and that time hadnt gone forward or backwards unless we wanted it to appear like this. Also we felt that by darkening down shots it gave of the dramactic and eerie effect that are generally found in horror trailers. After we had edited the first few shots and had filmed the majority of our trailer, we started to put our shots in order of how we wanted the to appear, we did this by refering to our detailed storyboards and planning stages and ordered them according what our group thought best suited our storyline. The detail shot list that was created helped our group when filming as we could refer to it for help if we got stuck. By following our detailed storyboards and shot lists it made sure that we had filmed everything that we needed and wanted to be in our finished trailer. Once we had put our shots in order via the shot list and had done the majority of editing apart from the falling action where we needed to do fast paced editing and music, we uploaded our soundtrack. Next we began adding in still title slides that displayed captions to help the target audience follow the storyline, this also heightens the atmosphere we were trying to create. Once we had our basic trailer with the shots in order with captions in the correct place we began to watch our trailer through and see what improvements needed to be made. When we uploaded the song we knew if was over 3 minutes which exceded out trailer length and so we cut it right down to around one minute 30 seconds. To do this we used the Razor tool on the right hand side of premier pro and marked out the sections we needed to cut out. This was a very difficult and time consuming process as we needed to match the previous piece of music cut with the next. This needed to be perfect so that the audience would assume the song was fluent and sounded correct when played to our trailer. Although this was frustrating and errors were made at times we learnt how to better our new skill and edited our song to how we wanted it to sound. We then began to move our shots to fit the track. We left a couple of gaps in our trailer where we needed to film a few more shots when begining to finish our trailer, we new we had to film these it was just a matter of arranging time for the protaginist to act for us. Once we had filmed these final shots it was easy to slot this in to place, and adding our last affects to these final shots. The last few days of editing our trailer were very stressfull as we had to completly re edit our sound track as the tempo rose to earlier in our trailer according to our shot layout. To overcome this issue we repeated the first part of the soundtrack at the begining of the trailer which was the rising action, this alllowed the pace to increase at the correct point in the trailer. By having to repeat the track this again ment we had to arrange our shots correctly so it fitted the trailer, it also ment that we had to add sections of the song into the layer 'Audio 3' so that the song didnt have any gaps. This completed the editing of our horror film trailer.

Audience Feedback

I have put questions on my blog by using the poll tool, this was to help me find out what our target audience like and if they agree with the ideas we have come up with. The majority that took the poll agreed that they wanted to see music that was slow that builds up to get faster, we thought that this would work and by also anayalysing film trailers this was the most common music and relates to Freytag's pyramid. We asked the target audience for their opinion on potential film magazine names, Our group prefered 'The Cut' as it linked to a movie and also the editing of a movie making it clever and interesting. The poll results show that the audience prefered this name which made our group much more confident in using it. We also asked what they would like to see or what they expect in a horror trailer, the results showed that alot of people prefered to see a chase scene as well as a murder scene so we hope to encouperate both these ideas as well as our own into the trailer.

Detailed Storyboard

Our group put together all of our individual ideas and included the ones we thought worked best and well together. We have written and drawn in detail what is to be filmed and at what locations as well as certain shots that could potentially be used in our horror trailer. This will help us when we come to film our trailer as we can refer to which shots we have left to film, also when editing we can use it to help us have an idea of what order the sequence should be in, if any alterations need to be made this can be done on premier pro or we can re shoot a shot if we need to and then re edit our trailer.