Stage one
For the first stage of our pro mo work for a music magazine we uploaded the picture into adobe photo shop and began darkening down the left hand side of the image. This was so the male protagonist was slightly hidden and was hard to make out his facial feature leaving the reader in suspense. We brightened up the female protagonist (the victim) to make her seem innocent and make her seem vulnerable intriguing the audience. We had decided on the name of the magazine which was 'The Cut' this was because we felt it would attract our target audience in the sense it was a strong, sharp name with a double meaning. It relates to film as our films are cut when making and editing them also it could be referring to the storyline of the new film release enticing the audience to view it to see what the outcome is. The dark clothing and posture of the characters also amplifies vunerable and scary atmosphere of the cover. To darken down the left hand third of the cover we used the burn tool and selected the areas we wanted to have darker. With the help of photoshop we lightened the face of the victim to highlight her worried expression.
Stage 2
Once the image had been darkened down we could decide on our cover line positions, the left hand third of the magazine is typically where the most important cover lines are put this is due to the layout of shelving in shops. We have also added in a bar code as this is an obvious feature on anything that is to be sold in a shop, the website and information about the magazine is under the masthead again this is typical of magazines and presents a professional feel to the target audience. A pug has been used in the top right hand side, by having a different colour text and background colour it draws the readers eye to something excited such as a freebie.
The exact same editing skills were carried out for the creation of the final film poster, using a different image of the protagonists in the trailer.
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