OK GO! "This to shall past" and "White Knuckle"

This music trailer appears to be one long unbroken shot (like the famous scene from good fellows), However they use several effects to edit the video. A sequence of connective trials leading up to them getting splattered with paint. Similar to their oringinal video "here we go again" which consists of the same one set location making it incredibly cheap to make, the band also appears in their video which is a very common trait. Although it is cheap to create this video because if the one set location, their videos are highly effective, oringinal therefore making it unique and very memorable.

OK GO also all feaure in their music video white knuckle which they filmed in one take. The video feature "friends" which are highly trained dogs and are extremly well encorperarted into the music video. All of OK GO's music videos have wild ideas making them completly different from any other artist. Their most famous video that started this trend was "here it goes again" where the main focus is on them using tredmills and creating an amazing effect with them.

"White Knuckles"

Initial Storyboard

This is a seris of ideas that I had to contribute to the group, this will help us as well as the other members of the groups ideas, to create our shot by shot storyboard and begin filiming with a helping aid. By having a further deatailed storyboard, it will help our group on location to guide us through how we want a particular shot to look like. It also shows how we have planned our trailer and not gone to any random location but a selected few to show our trailer off to its best. By having three sperate intial storyboards it measn we have several ideas to use and discuss which ones are the prefered and include them in our final shot by shot storyboard.

Ideas for trailer

Our group created individual diagrams with ideas for our groups movie trailer, the diagram of intial ideas is shown below. It gives us an idea of the locations, actors and actresses that we can contemplate using when it comes to film our trailer. During our filming we will be using a range of shots so the audience will find it interesting to watch rather than focusing on a same angles shot for a long period of time which would be very boring and would not sell the film. The shots we will being using will include:
-Close ups
-Medium close ups
-Long shots
-Mid shots
-High and low angle shots
-Over the shoulder shots
Another ideas we have had include using different effects when we edit the film, such as darkerning downn shots to fit the genre of film also it is better to film lighter and then change the lighting if needs be, as some shots could be grainy if there shot in picth black. Another idea we had was to used quick editing in part of the trailer to make it tense and exciting also this fits in with Freytag's Pyramid. In our trailer we hope to include certain amounts of dialogue to fit the genre of a horror film. Most horror trailers have some speaking in it, so the audience can register what is going on with the characters. We will have a ery song (non diagetic) played throughout the trailer to add to the suspence, we will either find a suitable song or create our own by editing it together.

Focused Analysis 4: Locations, Silent Hill

In this film trailer the main location is set in the town of 'Silent Hill', and this is where the most action happens. In the rising action of the trailer the mother and daughter are in a car on a dark and hilly road, I like the idea of using a car in our horror trailer as it gives the sense that someone is following or watching you. The car also shows the begining of the journey which takes them to the main location of the film. Also in the trailer there is alot of filming in burnt buildings which indicates what has happened and this theory is confirmed when we are told there was a fire there 30 years ago. The burnt ery buildings cleary show it is a horror film and the loud, scary music adds effect to this. Our main Location for our film will be set in a woods, this is also a known location for horror films.

Focused Analysis 3: Mise-en Scene, I am Legend

The first shot we see is a high angle on the main charater in the bath tub there is quick editing with quite music we are then show the civilians of new york city, it is also zooming in on the location making the people below seem inferior. This can be also classed as a establishing shot as it is setting the scene. he captions and words of the character tell us the storyline. The lighting is very dim throughout the trailer especially when it is set in the dark. The music begins with a slight 'boom' sound telling the audience that its going to get tense. The editing here is slow and this is called the rising action as it is building up to the main point of the trailer. We are guided through a typical day of the main character, the soft music continues. A birds eye view shot is shown of the city which is a very interseting use of the camera. It is now night and the twist of the trailer is shown. The softer music stops and an ery music is played. Faster music begins and the editing is much quicker untill the last shot is shown and the music fades out and the realese date is shown.

Focused Analysis 2: Sound/Music, The Final Destination

The opening scene begins with the sound of cars which we are shown and no background music has began as yet. The first shot could indicate a film about racing but a few seconds into the trailer the beat of the music starts and we see the facial expression on the main chracters face which indicates something is not right. There is clips of the trailer with the Chracters talking which helps the audience understand what is happening this would be effective to use in my own trailer. When the scene starts to become tense the music heightens and becomes faster and louder which is common in most horror trailers. Alot of the music is what you can see, for example the cars crashing. However their is background music that emphasizes the action which is very effective. The film is about a character who can see disasters before they happen, My group had a similar idea but flashbacks of the past leading up to the event. When there is quicker editing in this trailer the music becomes more intense and faster pased again adding to the impact it gives of to the audience. The captions fade out and softer music is played which works really well together.

Focused Analysis 1: Characters, The Final Destination

I have chosen this Movie Trailer as i want to focus my close analysis on the Chracters used. Throughout the trailer there is clearly two main chracters in the video and this is shown by the focus on them, we are shown the main boy chracters imortance by clips of him telling the audience what is going to happen in the film. There is also friends of the main chracters starring in the trailer which is an idea we had for our own horror trailer, this will keep the audience interested as the chracters wont be repetative. The main chracters could be seen as attractive and it is implyed there is a close relationship between them which makes the audience watch the film to see if it develops further.

Film trailer: Detailed Analysis of Pan's Labyrinth

The company name is the first piece of film to be shown in the trailer of Pan's Labyrinth, it fades in and out of the scene. This is to show the audience who created the film and if it's well know they are more likely to view the complete film. Music is played over the caption right from the beginning of the trailer this is the rising action (refer to Fretags pyramid). After this Four to five shots lasting around a second creating an atmosphere. The trailer is not telling us the story as it doesn't need to give out detailed information. The second caption in the trailer is very small which shoes the film is about action and creates a ery feeling. The background of the captions very much suits the atmosphere created, the captions also fade out to the next shot slowing the editing down. The next two shots are shown and again another caption is shown with the same background as previous captions. This is all building up to the long shot which lasts around 10 seconds and the music becomes quiet, the scene then becomes scary and loud music is played building a dramatic ending with everything speeding up including the editing and the music. Four lasts shots are shown with quick editing and then a shot where it fades out, this is so the audience can take everything in. There is a long fade from the final shot to the final caption of the films name, website address, release date and quotes from magazines and finally the music fades gently away.

Analysis of Arcade Fire music video

Arcade fire have conveyed a normal music video "we used to wait" using the the Internet/web 2.0. It is a standard video shown on www.thewildernessdowntown.com using google maps, you are asked to type in your address as a child and he video begins to play. This is where numerous windows begin to open with different locations, some which include the location of your address you have entered. You also have the opportunity to write yourself a postcard that you can eventually send yourself. The point of the video is to give viewers a chance to revisit their childhood memories and i think the video conveys this really well. Whatever address is entered there is one particular scene always shown, which is a man in hooded black clothing running along a street. After this shot numerous camera angles are used such as a bird's eye view of the address originally entered. This type of video is unique and very interesting which makes it stand out from any othe music video and this is what our group will have to apply to our trailer to make it different from the rest.

Analysing a Music Video:

Song: Smack my bitch up
Artist: The Prodigy

Story: Unlike many dance videos this has a very clear narrative building up to the big twist at the end. The twist makes it more memorable.

Setting: Set in the clubs of Soho London also in her (the characters) flat and bathroom. This fits in with the title of the song as it makes it some what acceptable that its a woman smacking a woman up. This type of music would also be heard in the clubs of Soho meaning the setting fits the plot.

Characters: We don't see the band in the video like many dance videos you don't see the DJ or band however prodigy often appear in their music videos. The audience assume that the charater is a man hitting a woman but we find out that the twist is it's a woman hitting a woman.

Costumes: Sexy club outfits

Lyrics: Lyrics are minimal but has some reference to what happens in the video i.e. "Smack my bitch up".

Special effects: Mimimal special effects are used, there used to show that the charater is drunk because were not allowed to see the character only through her eyes.

Camera Angles: Point of view shot to hide the twist until the end, Looks fast as though time is in fast forward which matches the song/genre/club scene.

Analysing a Music Video:

Song: The Scientist
Artist: Coldplay
Year: 2002

Story: There is a clear narrative in this music video. The whole music video is set in reverse this is to help sell the band as it is unique, it also allows Chris Martin to be the hero as he is the only member of the band to star in it. It shows in reverse how he managed to have a car accident.

Setting: The setting is outdoors is multiple locations, such as fields, basketball court and alley ways.

Charcters: Mainly Chris Martin to sell the band as well as his girlfriend which fits the female audience as they like to see a love story.

Costume: The clothing is standard and casual which fits the genre.

Lyrics: The lyrics fit the plot of the Video and the mood of the sad love song.

Special effects: The music video is shot in reverse meaning Chris Maritn had to learn the song backwards so it appeared correct to the audience when it was played back. This adds interests to the video and makes it unique and individual making it stand out from any other Music Video.

Camera Angles: Close ups were important in this Video as it shows the emotion on the characters faces. There is also use of slow editing again this fits in with the plot of the video.

Analysing a Music Video:

Song: Buddy Holly
Artist: Weezer
Director: Spike Jones

Story: The music Video appears in an episode of Happy Days and therefore a detailed plot is not necessary. The selling point of the Music Video is that it is an episode of Happy Days.

Setting: Only one setting is used throughout the Music Video which is Happy Day's Arnold's which is a cafe/meeting point for the cast. By doing this, from a technical point of view, it would have been easier to edit old and new footage togeter as there is only one location.

Characters: We see the band in the Video which an audience would exspect to see, In the video the stars of Happy Day's appear as well as extras enjoying the music and representing the fans.

Costume: The band is dressed according to the era the show was set in, which is the 1970's, this helps them to blend in and not loom out of place.

Lyrics: The plot does not follow the lyrics.

Special Effects: There is two layers of film which are combined from old and new footage. This is so it appears as though the band were in an episode of Happy Day's.

Camera Angles: A close up of the band is used and of famous characters, Long shots are used to show that is it filmed on an episode of Happy Day's.

Mood Board

I have created this Mood Board to help show what ideas I would like to use in my A2coursework. I have used pictures of various locations, colour and people that I would like to use in my film trailer. We will be using different locations during filming so the audience won't tire of watching it, One of these locations will be in a woods.

Grid of Nine 3 Going the Distance

Grid of Nine the Saturdays - Missing You

Analysing a movie:
Grid of Nine the Twiliight Saga Eclipse

Freytags pyramid

Aristotle's unified plot structure

Aristotle identified the basic linear plot structure in 350 BC as a simple triangle of the beginning, middle and ending. He observed that the middle section might involve some form of crisis, resolved by the end of the story.



In 1863 the German novelist Gustav Freytag published Pie Technik des Dramas in which he outlined his pyramid structure for his plot. Adapting Aristotle's basic triangle he added the ideas of the plot complicating, introducing conflicts and building a climax point, after which it falls away as the conflicts are worked out, the mysteries solved and finally left him with a satisfactory resolution.

Coursework Options

Our group has decided to make a promotion package for a new film to include a teaser trailer, together with: a film magazine front cover, featuring the film and a poster for the film. We decided on this for our A2 coursework as we felt our ideas were developed enough to produce a horror trailer to suit a specific target audience. Also by creating a horror trailer we felt we had more control and individuality over the storyline as the backing music in horror trailer tend to not have lyrics aand therefore we don't have a certain stortyline to follow, whereas most music videos storylines link in with their lyrics and the storyline is fit around the song.

Introduction

For this year we had a choice of either making a promotion package for the release of an album, to include a music video, with a cover for its release as part of a digipak (CD/DVD package) and a magazine advert for the digipak. Or we had the choice of a promottion package but for a new film, to include a trailer. For this piece of A2 coursework I have decided I am going to be creating a film trailer in a group of three. Alot of planning will be involed such as deciding of the location, props and actors that are going to appear in the video. To help myself and my group decide of the type of trailer were going to film, we will be analysing past and present film trailers to help us gain experience within this industry. By choosing a film trailer I can use my skills i obtained from last years AS coursework (Creating a magazine front cover, contents page and double page spread), When making the promotion package it will be easier to create as i know what selling points to include.